002 | From Thought Leadership to Decision Paralysis—Why B2B Buying is Broken
B2B buyers are drowning in endless streams of white papers, webinars, and AI-generated summaries—yet they can’t move past “add to cart” syndrome
B2B buying processdecision paralysisthought leadership overloadB2B sales cyclebuyer committee dynamicsinformation overload in B2Bstakeholder alignmentB2B content strategybuyer enablementsales decision frameworkmelanie asher mbavalerie cobb